What is Digital Marketing?
Digital Marketing today is made up of a labyrinth of today’s technology, engaging multiple channels, analysis and optimization enabling small business owners to analyze marketing campaigns and understand what is working and where your gap are– typically in real time.
The Importance of Digital Marketing
Through the persuasion of a plethora of digital media channels, consumers have unlimited access to information everywhere, anytime. It’s the genre of immediate consumption, instant gratification. An ever-growing source of engagement, online shopping, social interaction, consumers are now exposed not just to what your company says about your brand, but what the media, customers, friends, associate and more, are saying. Consumers today want to build relationships brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Here are 8 core disciplines of Digital Marketing
As a Certified Customer Value Optimization (CVO) Specialists, Sara is uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly OPTIMIZED conversion funnel
As a Certified Customer Acquisition Specialist, Sara is uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. Customer Acquisition Specialists deliver fresh leads and customers at a PROFIT.
As a Certified Search Marketing Specialists, Sara is uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.
As a Certified Social & Community Manager, Sara is uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.
As a Certified Email Marketing Specialist, Sara is uniquely qualified to help brands and businesses leverage email marketing and follow-up to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers they know how to craft email campaigns that get delivered, get opened, and most importantly…get clicked.
As a Certified Content Marketing Specialist, Sara is uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.
As a Certified Optimization & Testing Specialist, Sara is uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.
As a Certified Analytics & Data Specialist, Sara has the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to a website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.